Need Custom Website?
Updated: July 2025
Author: TrillomDigital.com Editorial Team
What Is OceanWP?
OceanWP is a free and highly flexible WordPress theme designed for creators, small businesses, developers, and ecommerce site owners who want complete control over layout and design without sacrificing speed. First launched in 2016, OceanWP continues to grow in 2025 thanks to its excellent support for page builders like Elementor, Brizy, and Beaver Builder.
OceanWP stands out for its deep WooCommerce integration, clean code, and developer hooks, making it a popular choice for both beginners and professionals.
If you’re building a site and want a theme that can grow with you, OceanWP is a solid foundation.
Key Features of OceanWP (2025)
| Feature | OceanWP Offers |
|---|---|
| Page Builder Support | Fully compatible with Elementor, Brizy, Beaver Builder |
| WooCommerce Enhancements | Floating cart, off-canvas filter, product quick view |
| Theme Panel | Intuitive customizer with global styling controls |
| Performance Optimized | Clean code and minimal dependencies |
| Responsive Design | Mobile-friendly out of the box |
| Demo Import | One-click demo sites (Free + Premium) |
| Custom Hooks | Developer-ready for custom layouts and filters |
| RTL & Translation Ready | Supports WPML, Polylang, Loco Translate |
| White Labeling | Available in the Agency plan |
Real-World Performance: OceanWP Speed and Usability
OceanWP is built with performance in mind. Out of the box, it delivers:
- <1.2 second load times on clean installs
- Google PageSpeed scores over 90+
- Fast TTFB (Time to First Byte) thanks to lightweight CSS/JS structure
This makes it suitable for everything from blogs to online stores, especially when paired with a lightweight page builder like Elementor.
OceanWP for WooCommerce in 2025
Unlike many free themes, OceanWP is fully ecommerce-ready. It includes native WooCommerce features like sticky add-to-cart buttons, off-canvas filtering, and product quick view—ideal for stores that want pro functionality without plugins.
- Off-canvas filters
- Sticky “Add to Cart” buttons
- Floating cart icon
- Native product quick view
These features do not require WooCommerce add-ons from third-party vendors, reducing plugin bloat and potential security risks.
OceanWP vs Kadence vs Astra: 2025 Showdown
When deciding on a theme, comparisons are key. Here’s how OceanWP stacks up in 2025:
| Theme | Speed | WooCommerce Tools | Header Builder | Free Sites | White Label |
|---|---|---|---|---|---|
| OceanWP | Fast | ✅ Native enhancements | ❌ Basic (advanced in Pro) | 15+ (Free) | ✅ Agency Plan |
| Astra | Very Fast | ⚠ Limited customization | ✅ Pro module | 180+ | ✅ |
| Kadence | Very Fast | ✅ Great UX add-ons | ✅ Free/Pro | 25+ | ✅ Pro |
OceanWP focuses heavily on WooCommerce, offering built-in ecommerce tools that most free themes lack. It’s ideal for new online stores needing professional features without relying on multiple plugins or custom coding.
Pricing (2025)
OceanWP offers both free and paid versions:
| Plan | Price | Use Limit | Notable Features |
|---|---|---|---|
| Free | $0 | Unlimited | Theme core, responsive layout, starter demos |
| Personal | $43/year | 1 site | All premium extensions |
| Business | $71/year | 3 sites | Priority support, Pro widgets |
| Agency | $127/year | 25 sites | White labeling, extended site templates |
💡 Prices are subject to change. Always verify on OceanWP.org
Pros and Cons
👍 Pros
- Full WooCommerce enhancements included
- Developer-friendly with hooks and layout controls
- Great documentation and active community
- Flexible layout control per post/page
👎 Cons
- Learning curve for non-technical users
- Most advanced features are locked behind premium extensions
- Limited free header/footer customization compared to Kadence
Final Thoughts: Is OceanWP Worth It?
Yes—especially if you’re building an online store or want a deeply customizable theme that doesn’t force you into a page-builder ecosystem.
OceanWP gives you performance, control, and serious WooCommerce features even at the free level. While other themes like Kadence and Astra excel at broader page-builder flexibility, OceanWP shines for developers, ecommerce, and power users.
Looking for more theme reviews? Check out our guides:
FTC Disclosure: This post may contain affiliate links. If you purchase through them, we may earn a small commission at no additional cost to you.
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